While the cliché of “keeping things simple, stupid” is thrown around as if no other option could be smart, logical complexity in content strategy is an advantage. It promises high engagement with your content, regardless if it’s editorial content or marketing content. If you need to convince constituents you’re being smart, not stupid, visualization of complex content strategy can quickly convey its beneficial logic.
On marketing ROI: Your right brain called, and it misses you terribly
The wealth and abundance of valuable audience intelligence available to marketers through their own digital properties as well as from media partners like TechTarget has triggered a seismic shift in how marketers and the business determine how to move forward. Districted by this shiny new object, we marketers can easily lose sight of the value of bringing a message to life for our audience. So this newfound love of intelligence can easily overshadow the right brain. The net result is that you probably have a marketing team of smart people duking it out, left versus right, in the match of the century.