A history of developing and fostering brands with successful outcomes
Here’s a little about me
I’m a seasoned creative and marketing leader, having worked in the publishing sector, within ad agencies and within corporate marketing departments of global businesses with both BtoC and BtoB channels. I align business goals with effective marketing using messages, visuals and digital experiences. I've guided brands through transitions, and I’ve propelled a brand from small startup to the leading global technology media company it is today.
I'm currently an independent brand and design strategist, and I’m now seeking the next opportunity to elevate a strong brand.
Skills worth noting
Translate input into actionable creative and marketing briefs
Develop compelling marketing messages and copy
Resolve conflict with diplomacy ensuring milestones are met
Well-versed in the processes of website transformations
“Urgency gene” mentality that moves work forward quickly
My most relevent experience
Vice President of Creative Services and Creative Director, TechTarget
- As one of the first TechTarget employees, played a key role in defining and developing the brand identity
- Guided transformational rebranding efforts in pace with the company’s rapid, extensive growth
- Developed effective national advertising campaigns, one featured in a college textbook on marketing
- Key player in developing sales tools and marketing programs to launch new positioning and product lines
- Managed the creation and distribution of brand assets and their integration within Microsoft Office
- Managed/mentored a team of graphic designers, web developers, marketing managers and project managers
- Authored best practice white papers and developed their content marketing promotional campaigns
Joined when employer Inso moved it’s corporate headquarters from Boston to Providence, and introduced to TechTarget via recommendations from other Inso employees who were hired by TechTarget.
More of my experience
Creative Director, Inso
Spin-off of textbook publisher Houghton-Mifflin
1996 to 1999
- Rebrand from OEM-only content provider to BtoB technology provider
- Visualization of the brand story of end-to-end publishing platform
- Managed all collateral, packaging and web presence for all channels
Joined Inso by invitation from a former supervisor at Progress Software to tackle the challenge of building a global technology brand from scatch.
Senior Graphic Designer, Progress Software
1995 to 1996
- Rebrand of the company’s worldwide user conferences
- Design and art direction of the company’s first customer-facing Website
Introduced by a Word/Image client who was a Progress Software partner. I took this position in enterprise technology to better my talents in global company/product branding and advertising.
Art Director and Partner, Word/Image
1993 to 1995
- Rebrand and marketing campaigns to revitalize John Hancock’s Idea Center and company store
- Rebrand of Miller Recycling to modern recycling processor
Invited by a previous client to merge firms, joining as partner and creative director of a boutique agency serving the green and technology industries.
Art Director and Principal, Vince Bitel Graphic Design and Advertising
1990 to 1993
- End-user templates for Spinnaker Software’s small business software
- On-brand collateral Harvard University and Proctor and Gambel
Migrated to owning my own business, to explore more markets and further develop my business skills.
Art Director, Metrographics/The Ad Agency
1985 to 1990
- Brand and advertising programs for PaperChase, early Internet-based medical information-sharing platform on CompuServe
- Advertising, packaging and distribution collateral for Stanley Tools professional and retail rivet division
Started my career at a boutique Boston agency/design firm where I quickly learned the business of creative and integrating the client objectives.
Education
1985
- BFA Graphic Design, Rhode Island School of Design
