The wealth and abundance of valuable audience intelligence available to marketers through their own digital properties as well as from media partners like TechTarget has triggered a seismic shift in how marketers and the business determine how to move forward. Districted by this shiny new object, we marketers can easily lose sight of the value of bringing a message to life for our audience. So this newfound love of intelligence can easily overshadow the right brain. The net result is that you probably have a marketing team of smart people duking it out, left versus right, in the match of the century.