Corporate brand
Brand look and feel
Development and articulation of brand look and feel, including design direction for all branded materials.
Brand look and feel, creative direction, design: Vince Bitel
Brand story conceptual visual
Visualization of the DNA of the organization. Read a related blog post.
Conceptualization, Creative direction, messaging framework strategy: Vince Bitel
Design: Frank Remick
Websites and landing pages
Corporate Website
Redesign timed with company USP pivoting from digital media company to intent data provider platform.
Creative direction, visual strategy, messaging framework strategy: Vince Bitel
Design and development: Linchpin Agency
Content marketing landing page
Development of landing page layout for effective promotion of content marketing assets.
Creative direction, messaging framework strategy: Vince Bitel
Design: Frank Remick
Development: Edizkan Ata
Copywriting: Vince Bitel and Garrett Mann
Marketo-integrated landing page
Development of suite of landing pages on the Marketo platform for effective promotion and nurturing activities.
Creative direction, messaging framework strategy, design: Vince Bitel
Development: Edizkan Ata
Copywriting: Vince Bitel and Garrett Mann
Event promotional website
Redesign with input from focus groups that improved converstion by 11%.
Creative direction, messaging framework strategy: Vince Bitel
Design: Frank Remick
Development: Edizkan Ata
Copywriting: Vince Bitel and Ryan Bell
Customer event landing page
System of landing pages, each honing in on a particular notion within the broader value proposition.
Creative direction, messaging framework strategy: Vince Bitel
Design: Frank Remick
Development: Edizkan Ata
Copywriting: Vince Bitel and Ryan Bell
Lead generation websites
Network of 140+ sites that funnel users from high-quality editorial content to matching vendor content.
Brand strategy: Vince Bitel and Peter Ross
Design: Code and Theory
Development: TechTarget development team
Advertising campaigns
Technology media brand campaign
A Readex Research survey of readers marked this ad as most memorable and most likely to change reader perceptions.
Creative direction, messaging development and design: Vince Bitel
Copywriting: Lisa Johnson
Technology lead generation campaign
This ad is featured a college textbook on marketing for it's clarity of message.
Creative direction, messaging development and design: Vince Bitel
Copywriting: Lisa Johnson
Technology event brand campaign
Brand campaign targeted to storage professionals to reinforce value proposition.
Creative direction, messaging development: Vince Bitel
Copywriting: Vince Bitel and Rick Nendza
Design: David McGuire
Sales tools
Best practices white paper
Development of framework for best practices documentation for all solutions.
Creative direction: Vince Bitel
Design: David McGuire
Author: Garrett Mann
Solution white paper
Research, authoring, vetting and design of white paper helping customers understand how purchase intent data is useful.
Creative direction, design and author: Vince Bitel
Solution Infographic
Visualization of the very complex process of how purchase intent bahavior is collected and made actionalble.
Creative direction and design: Vince Bitel
Copywriting: Vince Bitel and Garrett Mann
Product marketing
Solution overview
Development of messaging and collateral for rollout of new business line in an entirely new market for the company.
Messaging development, creative direction, design and copywriting: Vince Bitel
Use case collateral
Development of a compelling framework to communicate how customers could use a new product line.
Content framework, creative direction and design: Vince Bitel
Copywriting: Courtney Kay
Case study template
Content framework to feature and more quickly communicate how customer can tangibly benefit from solutions.
Content framework strategy, creative direction and design: Vince Bitel
Copywriting: Sandra Nangeroni
Want to see more work?
Contact me at 617-480-6929 for more specific examples.