Plotting the path to content marketing influence: Where do you measure up? To make it easier for you to achieve this end goal, I've come up with this index to help you map out where your content marketing influence stacks up.
Teach your organization to “just say no” to clipart
Years of customer relationship building, brand management and creative strategy are just no match for the use of goofy cartoons, people icons that oddly have no faces and nonspecific renditions of technology and business concepts. We all agree, but for some reason all of our companies’ decks are chock full of clipart. The era of DIY makes it so easy. What’s a brand advocate to do?
The 7 worst “drivers” of content marketing strategy, and how to lessen their impact
Everything that I know about content contributors, I learned in rush hour traffic. Like drivers on the road, many content contributors don’t understand how to behave as an integral component within a big, complex mechanism of parts moving forward. Most are focused solely on their own, individual journey. Some even think that if they were the only contributor on the road, they would get to their destination faster and more would be gained. But most organizations do not succeed on the merits of an individual, but instead on the success of all contributors working together.
Don’t keep it simple, smarty: Complexity in content strategy promises high engagement
While the cliché of “keeping things simple, stupid” is thrown around as if no other option could be smart, logical complexity in content strategy is an advantage. It promises high engagement with your content, regardless if it’s editorial content or marketing content. If you need to convince constituents you’re being smart, not stupid, visualization of complex content strategy can quickly convey its beneficial logic.