Years of customer relationship building, brand management and creative strategy are just no match for the use of goofy cartoons, people icons that oddly have no faces and nonspecific renditions of technology and business concepts. We all agree, but for some reason all of our companies’ decks are chock full of clipart. The era of DIY makes it so easy. What’s a brand advocate to do?
Color use in technology marketing: If you don’t use blue, does your marketing suck?
In the many years I’ve worked in technology marketing, I’ve come to learn that the only color that’s safe from attacks is blue. Blue, blue and more blue. Maybe add some gray, but make sure there’s plenty of blue. And be liberal in your use of dark royal blue, but be careful not to take it too dark or too bright. Then we can all feel comfortable with our choices, and ourselves, while our brand disappears within the depths of the calm, blue sea of technology marketing.