Brand

Color use in technology marketing: If you don’t use blue, does your marketing suck?

In the many years I’ve worked in technology marketing, I’ve come to learn that the only color that’s safe from attacks is blue. Blue, blue and more blue. Maybe add some gray, but make sure there’s plenty of blue. And be liberal in your use of dark royal blue, but be careful not to take it too dark or too bright. Then we can all feel comfortable with our choices, and ourselves, while our brand disappears within the depths of the calm, blue sea of technology marketing.